How to Come Up With a Winning Business Idea

Chris Smith
3 min readJun 2, 2023

Don’t underestimate how important it is to have the right idea.

Neon sign saying ‘Do something great’.
Photo by Clark Tibbs on Unsplash

So, you want to be your own boss. You’re thinking of starting a side hustle or small business. How can you come up with a good business idea?

Well, here are a few suggestions:

Don’t do something just because you ‘like’ it

I like drawing cartoons but would not dream of starting a cartooning business. For me, it is just a fun way to de-stress.

The fastest way to ruin a hobby is to try to turn it into a business. and make it your life.

Conversely, if you pick something you don’t necessarily like, you can still get a lot of satisfaction out of running a business based on it.

Start with what you know

If you know an industry inside out and back to front, you are much better placed to spot opportunities than someone who is totally new to the business.

You have a better chance of succeeding if you know the industry or the sector.

Look around you and do your research

When you are looking for a winning business idea, keep your eyes open. read widely, listen to your current customers, and do your…



Chris Smith

Freelance marketer and writer of various things for clients.